Promoting Cannabis Product Online
Having heard that Cannabis online is legal for both medical and retail use, dispensaries in competitive areas want to incorporate Google PPC, Twitter sponsored ads and Facebook Ads but can’t due the restrictions these advertising platforms maintain concerning marijuana phrases of any kind. Each has separately announced they will not allow sponsored ads, posts or tweets that promote the use or sale of cannabis; yet cannabis product pages and companies exist and use their platforms regularly.
Having heard that Cannabis online is legal for both medical and retail use, dispensaries in competitive areas want to incorporate in online strategies. These includes Google PPC, Twitter sponsored ads and Facebook Ads, but can’t.
These may be due the restrictions these advertising platforms maintain concerning marijuana phrases of any kind.
Each has separately announced they will not allow sponsored ads, posts or tweets that promote the use or sale of cannabis. However, cannabis product pages and companies exist and use their platforms regularly.
Since most platforms already offering demographically targeted ad placements as well as utilising social signals for local SEO rankings. All these are specificity for Marijuana Search Engine Marketing and Paid Advertising should be simple.
With an enhanced sustainable approach towards legal use of cannabis, solving some of the most confounding issues faced by people. Just like in the health domain today, radio has emerged as a credible advocacy platform.
The organisers and enthusiasts running the shows believe in the need to raise awareness. That the myths surrounding cannabis could be dispelled and more public acceptance and social justice brought to light.
The dialogue and debates in the form of podcasts could encourage people to engage more useful resources through the medium of social media in raising CBD awareness.
3 Key Guidelines for Getting Your Marijuana Business in Front of an Online Audience Without Getting in Trouble
- Search Engine Optimization for Cannabis Businesses
Since you can’t do online advertising spends, you need to focus on an organic search engine optimisation (SEO) strategy to drive potential customers to your site. SEO is simply the practice of improving your website to the point where Google, Bing and Yahoo! recognise it as an authoritative resource within your industry and place it on page one for related search queries.
- Branding and Packaging Guidelines
All companies that sell cannabis products must ensure that their packages are tamper-proof, child-proof, and in accordance with their local laws. Some branding efforts may be restricted, as well, depending on where you live.
Speak with a city or state official to determine whether or not your branding and packaging comply with local, state and federal regulations.
- Know What to Post on Social Media
As any good business owner knows, social media marketing is crucial to selling more products. Be careful on social media sites, like Facebook, Twitter and YouTube, otherwise you risk your ads being removed and your accounts potentially being shut down completely.
Unlike traditional industries, however, cannabis accounts seem to be getting shut down daily.
Despite the ground-breaking revelations of the benefits of cannabis, its universal acceptance and legitimate use still remains a question within the medical community itself.
To counter challenges posed by the state and increase awareness among public. This means that several doctors, enthusiasts and researchers have been raising their opinion in promoting cannabis information and advocating for its practical use.